About the beauty influencer industry
How much money do beauty influencers make?
The earnings of beauty influencers vary depending on their following and engagement rates. Top beauty influencers can earn between $300,000 to $1 Million in one month while micro-influencers earn between $10,000 to $100,000 in one month. However, according to a report by Forbes, 97% of YouTube's most-viewed channels make less than $17,000 a year in advertising revenue. Some of the top beauty influencers on the internet include Michelle Wong, Huda Kattan, Nyane Lebajoa, Hikari Murakami, Katie Jane Hughes, James Charles, Ashley Quiroz, Jackie Aina, Nikkie De Jager, Nabela Noor, Renée, Christa Allen, Jeffree Star, Anna O.Brien, Nyma Tang, Michelle Phan, Em Ford and Desi Perkins 12.
What do all influencers have in common?
All of these influencers have: YouTube.com channels, Instagram channels, Twitter accounts. As a beauty influencer, you are going to need to come up with your first niche. Some of the most popular beauty product niches include creams and cosmetics, fair tone beauty products, hairdo/ hairstyles, makeup, face makeup, lips, eyes makeup and body lotions. Pick one idea and start working on your first YouTube video. Your job is to create some fun, quirky videos that you can then promote on Twitter and Instagram. To become an expert you are going to need to spend a lot of time honing your skills and craft. The goal is to get as many subscribers as possible. The number of followers you need to get sponsored on Twitter varies depending on the company and the type of sponsorship. This may seem like a lot of subscribers, but this can be gained by putting up as much new content as you can come up with. This will be all up to you. This is your own company.
